Alex Schweder: Always The Same Once @ PDC Design Gallery


WEST HOLLYWOOD (December 17, 2019)—For the PDC Design Gallery’s second exhibition, artist Alex Schweder will bring what he describes as “Performance Architecture” to the West Hollywood space with “Always the Same Once.” The two-story gallery will debut a new immersive inflatable installation with the same title as the exhibition designed specifically for the location alongside a retrospective of previous works that have built Schweder’s international reputation as a pioneer of the space between architecture and performance. The show runs March 19 through June 28, 2020.

The new inflatable work, “Always the Same Once,” will continuously move and change as fans engorge and empty air into and from it. Animated in this way, it suggests architectural cues that visitors can interpret to guide their interactions. Forms that, at one moment, might offer a place to lay down will shift over time enticing new encounters. Extending the construction of space beyond physical form into sound and light; Schweder will be joined by a long-time collaborator, LA artist Yann Novak. Together they will develop an experience integrating all elements into a single score of contingent sensate perceptions. This new work will also incorporate an artistic contribution by opera & theater director Yuval Sharon (and Artistic Director of The Industry in Los Angeles).

“Always the Same Once” will be shown with the drawings and sculptures made toward its development along side of drawings, models, photographs and videos conveying the experiences of other works, including performances developed with Schweder’s frequent artistic partner, Ward Shelley. The “Always the Same Once” exhibition at the PDC Design Gallery joins a long and illustrious list of similar shows mounted by Schweder around the world. Visionary curator, critic and writer Henry Urbach, to whose memory the show will be dedicated, said of Schweder’s previous work “A Sac of Rooms Three Times A Day” (Seattle, 2007) “…a work of radical spatial research, a provocation to architecture and an effort to move forward the terms by which we understand, in- habit, and construct space.” Schweder is concurrently working as part of the design collective for the world premier of Sweet Land (February 29-March 15, 2020), an opera produced by L.A. based theater company, The Industry, founded by Yuval Sharon. The closing weekend of Sweet Land will occur just before the opening of Schweder’s PDC

Design Gallery exhibition:

The exhibition will be accompanied by conversations and public programs that will be announced separately and include a keynote conversation to take place during WestWeek 2020.

“Always the Same Once” is the second exhibition for the PDC Design Gallery, founded by Charles S. Cohen. The inaugural “SUPERSHOW” by Fallen Fruit (David Allen Burns / Austin Young) opened in October and runs through February 23, 2020. More information here.

The PDC Design Gallery is free and open to the public. Gallery hours are Tuesday – Friday 11:00 AM – 5:00

PM; Saturday – Sunday 11:00 AM – 6:00 PM. Valet, garage, and street parking are available.

ABOUT ALEX SCHWEDER - Alex Schweder lives and works in New York City, where he was born in 1970. Schweder coined the term ‘Performance Architecture’ to describe his contributions to architectural discourse that have been developed in spaces of exhibition including, Sensefactory at Muffithalle Munich, Slow Teleport at Casino Luxembourg, Your Turn at the Aldrich Museum of Contemporary Art, The Newcomers in Performa17, Antarctopia at the 2014 Venice Biennale, Wall to Wall Floor To Ceiling at the Tel Aviv Art Museum, The Endless House at the Museum of Modern Art, Performance Architecture at the 2013 Moscow Biennial, Practice Architecture at Tate Britain, and A Sac of Rooms All Day Long at the San Francisco Museum of Modern Art. Financial supporters of his work include, Die Kulturstiftung des Bundes, The Pollack Krasner Foundation, and The Graham Foundation. Schweder has been an artist in residence at the Kohler Company, the Chinati Foundation, The American Academy in Rome, and will be a Fellow at Civitella Ranieri in 2020. The New York Times, Artform, and Architectural Record are among the many periodicals to feature Schweder’s work. Schweder’s practice is included in the books Performance Now and Theater Architecture; and his writings are included in the books Performing Architectures and Interiors Beyond Architecture. Schweder is represented by the Edward Cella Gallery.

ABOUT YANN NOVAK - Yann Novak is a queer interdisciplinary artist and composer based in Los Angeles. His work is guided by his interests in perception, context, movement, and the felt presence of direct experience. Using sound and light, Novak explores how these intangible materials act as catalysts to focus our awareness on our present location in space and time. His work has been experienced through exhibitions and performance including Sky-lit: Volume, Light, and Sound at The Broad; Mountain, Fire, Holding Still at The Getty Villa; +ROOM-ROOM at The Henry Art Gallery; Performing Masculinity at the Institute of Modern Art; Auditorium in the Mutek Festival; and Slowly Dismantling at the Portland Institute of Contemporary Art. Novak is a recipient of a 2019 California Community Foundation Fellowship for

Visual Artists. He has participated in numerous artists residencies including EMS Elektronmusikstudion, Stockholm; Jental Artist Residency, Sharidan, Wyoming; Melbourne Electronic Sound Studio, Melbourne; Mountain School of Arts, Los Angeles; Taliesin Artist Residency, Spring Green, Wisconsin; and the Touch Mentorship Programme, London, among others.

ABOUT THE PDC DESIGN GALLERY – Charles S. Cohen founded the two-level museum-quality PDC Design Gallery, located in the freestanding building in the Pacific Design Center plaza that was formerly occupied by MOCA. Opened in October 2019, the Gallery is devoted to design and art, showcasing internationally renowned designers, celebrated artists, noted curators, professional design organizations and leading academic institutions, drawing upon the collective intelligence and creativity of California’s vast design culture as well as international design invention and innovation. The gallery’s mission is to explore design as an extension of artistic practice through a vast range of multi-disciplinary practices with three four-month exhibitions per year. Programming comprises special commissions, immersive installation-based exhibits, visionary architectural projects, graphic communications, design objects, artist designed furniture and textiles, as well as cutting-edge student exhibitions that demonstrate the expansive leaps in creativity among L.A.’s young artist designers.


PDC Design Gallery is the brainchild of Charles S. Cohen, owner of the Pacific Design Center. Cohen is an American real estate developer, film distributor and producer, and patron of the arts. Cohen serves on the board of trustees of the Lighthouse Guild, Real Estate Board of New York, Museum of Art and Design, New York and The French Institute Alliance Française (FIAF), New York. Most recently, the Republic of France awarded Cohen the Chevalier de la Légion d’Honneur.


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